Why Do Dealers Markup New Cars?
The dealer-franchise system you see currently dates back to the 1950s. It has outlived most of people that lobbied for it. And like everything else, it’s about time to give it a fresh look.
What Does “Dealer Markup” Mean?
A dealer markup is also known as the market adjustment fee. It is the amount a dealer adds to your vehicle’s price. The dealer markup is thus a selling price above the car maker’s MSRP.