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What Does “Dealer Markup” Mean?

A dealer markup is also known as the market adjustment fee. It is the amount a dealer adds to your vehicle’s price. The dealer markup is thus a selling price above the car maker’s MSRP.

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Trey Soucie

CoFounder & CEO

Trey has always been the “idea man” exhibiting an analytical ingenuity and portraying firebrand like qualities. His engineering background and thought process mixed with his rebellious nature are sure to create a breeding ground for innovation.

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Tiffany Soucie-Howren

CoFounder & COO

Tiffany constructed her first website and founded her first business at 16 years old. She is a servant leader with a passion for influencing and inspiring people, teams, organizations, and communities to grow and evolve. Known as a honey-badger, she consistently drives action and progress.

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Dorothy Funderburk-Soucie

Support Administrator

Dorothy has navigated alongside Trey and Tiffany since the dawn of the companies' inception and remains Markups’ number one fan. Her attention to detail and diligence amplifies the consumer viewpoints and enables dealerships transparency and fairness within the platform.

"With the market the way it is, I was very concerned about dealer markups and "market adjustments". I looked them up on markups.org which was clear and that was the truth. The entire process from start to finish went great. Dealing with Joe and Joseph Anthony in Finance was a pleasure as was the rest of the staff at Don Mealey. If you are looking for an honest dealership that doesn't play any games, look no further.