Gold Coast Cadillac

New Jersey
PaulM on 08-28-22
Gold Coast Cadillac

My wife wants to get the Cadillac Lyriq AWD, I pre-ordered one online on Cadillac website, after the end of the 2023 were oversold, i.e. i pre-ordered a 2024 model. 
I stopped by the dealership last week to check it as i never worked with them in the past. a sales person was surprised to see someone showing up with a motorcycle. I mentioned that I pre ordered a Lyriq and was waiting for the dealership to call me when i will be able to select the options. He indicated that the dealer was applying a mark-up on these cars, which i clearly indicated i will not pay if asked to. Today, the dealership called me and ask for an additional $900 deposit on the car. While i expected to order a 2024 model, the dealer is telling me that I may have one earlier and need to pay the additional deposit. I decided to go to the dealership to make sure everything was legitimate. Before that i called Cadillac EV line to get some comfort of the practice both on markups and additional deposits, i've been answered that they were escalating the markup problems, but the dealers were independents, and were the one we customer had to face. At the dealership, i'm presented with a document related to the 2023 Models and asked for the additional deposit. In addition i've been told another time that the dealer was applying a $3000 markup over MSRP, which i refuse to pay. After trying to convince me for 40 minutes he called his manager who confirmed their policy and explained that they had the lowest markup in the  country on the Lyriq, and were receiving an over allocation of cars. I left the dealership after confirming that I will not pay above MSRP.  I called back Cadillac EV line to confirm that their dealers were loosing them customers and that if i did not find a dealer that do not apply markups i will not buy a Cadillac. I actually found a dealer few miles away that does not apply markups, the issue is that i need to negotiate with the other dealer to transfer my pre-order. I've copied a document i've been provided by the dealer mentioning their policy on someone else pre-order (i've redacted the order number)

2123 NJ-35, Oakhurst, NJ 07755

Year 2023
Purchase Type Ordered/Allocation Reservation
Observed/Witnessed/Viewed Date 08-22-22
Was Dealer Transparent about Price? Not Transparent originally but immediately made me aware of it on the first interaction
Cadillac LYRIQ

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